Thursday, July 31, 2008 Analysis , Australia , Local Online Search and Directory , Technology
We published an extensive report on Australia's local search market in April 2008. At that time we found there are 18 local players in this space. Now within 3 months this list has grown from 18 to 25. All these players are competing in this market worth $235 million as reported last year (2007). It is expected to reach to $532 million by 2010.
We have now further updated this list and following are the players competing in this space:
As far as the top players are concerned, this hasn't changed much since we reported last time. So, the top 5 players in this market according to their market share/business listings are.
In addition to this 2 interesting aspects which has been brought to our attention concerning Sensis is thisLocatrix. It provides mobile social networking solutions for deployment by network operators and location-based services to corporate customers and application solution providers. It uses location to create and shape mobile content experiences that engage subscribers and generate ARPU. This is the engine beneath Telstra’s (Sensis) Whereis Everyone.
It is good to see that local technologies are being used locally for consumers. We will be interested in learning more about what others are using for their offerings in this space. Please feel free to drop an email to us or just drop your comments here.
Credit: Thanks to Mark for some of the tips on the new players.
3 comments:
Good follow up Vishal. Interesting times indeed :)
Hi Vishal, we are very pleased that you noticed us here at Brownbook. If we can give you any more info about our plans, then please do drop me a line marc[AT]brownbook{DOT]net. Also, we are on the lookout for a person in Sydney to help us launch Brownbook. is there anyone you can recommend?
Thanks.
Marc.
As everyone knows by now, video is very exciting. I think in the next few years people will discover that video is appropriate for certain areas of the consumer market, right now it seems like everyone wants to use video for everything. I think the small business arena will benefit the most from video which is pretty much the thesis behind Jippidy.com
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