The iPhone phenomenon is global and is doing well in terms of grabbing the market share from other handsets. In Australia consumer is crying, even though it’s a hit with the general public, courtesy of 3 telcos, which have got an agreement with Apple, Telstra , Optus & Vodafone. The main reason consumers are crying is that their pricing plans are the most expensive compared to the other 21 countries where iPhone 2.0 is launched. Well, there are no prizes for guessing that Telstra's plans are the most expensive plans. Most of us haven't been able to understand why Telstra is offering plans that are not suitable for a smart device like an iPhone - it's not a phone it's a mini PC. But now it is becoming clear why this is so. It’s not widely known that Telstra negotiated hard with Apple to allow applications like Whereis (Sensis) to be preloaded on iPhone. This is the usual territory for Telstra, Being the dominant player here they get away with most of the time with
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