Following Australian Startups and Tech Trends

I recently did an email-based interview with Emily Freeman, founder of Mobilist , one of the emerging mobile consultants on the Status of Mobile Advertising in Australia. Let's explore what she has to say about this emerging platform and the opportunity: • Please tell us about yourself, your background and interests? My background is a mix of marketing and online. After my Marketing degree, I worked in marketing & product management for companies like Ernst & Young, Fairfax & Microsoft in the UK . I've always been interested in technology - even in 1997 at Fairfax I managed CD-ROM products! In the dot com boom, I worked as a community manager for a startup and luckily ended up in a stable role at Sensis when the crash came. At Sensis, I managed websites like Whereis Online and in 2004 I was offered the opportunity to develop Sensis' first WAP products. Back then there was no mobile industry, so it's exciting to have been part of something from the v...