Following Australian Startups and Tech Trends

The 24th participant is Adimade Co-founded by Jake Lawton and Nat Graf in 2008, Adimade - is a video-sharing website focused on User Generated Advertising or UGA. Put simply, Adimade is YouTube for brands. Adimade brings together the talent of the YouTube community with businesses seeking a new way to interact with young consumers. Nat describes: Adimade runs ad creation projects on behalf of our project partners. Users create videos; submit those videos to Adimade, then users share and vote for the best clips. The project partner selects the best clip from the finalist’s videos, and is free to use that video for any advertising and promotional purposes. Adimade gives the amateur video creator the chance to get paid for the entertaining and clever videos they create. By submitting an entry to one of Adimade’s ad creation projects, video creators have the opportunity of getting paid for their work, funding their next film project and getting their work seen by the people who count...

Continuing our coverage of bringing more surprise entries, today’s surprise entry entry is WOMOW . Founded by Fiona Adler and Brad Bond in 2006, WOMOW stands for Word Of Mouth On the Web and it’s an online business directory of word-of-mouth recommendations to help people find the best local businesses. All businesses are entered and rated by users who describe their experience, including what they particularly liked or didn’t like about the business. WOMOW helps users find the very best local businesses, using real information from real people. And for businesses, WOMOW is the only place where they can be promoted based on merit (not on how much they spend). And if businesses provide poor service, we believe people should know about this so that they can choose other alternatives. WOMOW gives consumers a voice and evens out the playing field for businesses. Let us explore a bit more about Womow and see how they are doing. This is what Fiona, one of the founders, has to say: How i...