Telstra announced yesterday, the launch of their Bigpond Music Platform , a venture into the online music industry by offering tracks from all major record labels in a format (MP3) that could be transferred between most music players, including the iPod, Sony Walkman, Xbox, PlayStation 3 and home media centres. This offering is in direct competition to Apple's iTunes offering which is a walled garden or a closed system. It was clear how Telstra is opening up another front with Apple in their ongoing battle in the Media and mobile space. The next obvious step for this platform would be online rental movies as Telstra has a service for its rental movies under the BigPond Movies Entertainment b anner . While pundits were still analyzing the impact of Telstra's new service, Apple has hit back with the announcement that movies from major film studios including 20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Metro-Goldwyn-Mayer Studios In...
Discovering the next generation of startups, innovation & tech trends in Australia