The 12th participant is Greenairfares.com Greenairfares.com - is a site that sells airfares along with a carbon offset, based on the details of the flight. Many Australian and European airlines are currently doing this – but many US-based airlines are still far from it. So there is a niche market for it in the US. The website is targeted at US users and will also offer hotel and car booking services. Currently, no air booking system in the US is available that ties flight details to carbon emissions and sells only tickets with this offset included in the total price. It started with an idea in the shower in 2006. The founders behind this will soon announce themselves in March. Let us explore a bit further how Greenairfares.com is progressing. Q. How long it took before it was up and running? A. We are still in development – It's been about 1.5 years in the making. Most time was spent exploring different approaches with many barriers. Finally, a way forward was struck in Novemb...
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