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Analysis

As part of ongoing coverage of new technology trends, startups, and business models we have started analysing the local market segments and trends for technology companies. As a result of this, we will be publishing our reports on various sectors in the coming months. Most of the reports will be freely available on this portal. If any organisation is interested in understanding the new market forces and technology trends in the local market across IT (Enterprise, Product, Open source, SAAS, Cloud Computing, eCommerce), Telecom (Mobile, OSS/BSS), Media (News, Social Networking), Marketing/Branding, Green Tech (Sustainability, Carbon trading), R&D we can help them with to be ready and prepared for the future challenges. Following is the list of published reports and analyses. Australian IT Industry Snapshot - 2014 Digital Transformation Framework IT Strategy Framework Why Digital Transformation is not an IT Transformation Status of Mobile Advertising in Australia Digital Wi...

Report on Aussie Mobile Phone Lifestyle Index - Games, True Tones, SMS, Maps, Music, MSN Messenger Most Popular

The Mobile Industry Group of the Australian Interactive Media Industry Association (AIMIA), in collaboration with m.Net Corporation and Ideal Interfaces , has published the results of the fourth edition of the Australian Mobile Phone Lifestyle Index. The report provides invaluable insight into the background, usage behaviour and preferences of Australian mobile phone users. Some of the key findings of this report are: Mobile phone ownership: 49% owned a mobile phone for over seven years. 34% of participants noted that they owned a second mobile phone and/or SIM, with over half of those aged 22–40 years old, 62% of whom were female. Half of the respondents who owned a second mobile phone were married or living together. Telecommunications provider: Optus (35%) and Telstra (25%) were in the same positions as the last survey and were still the dominant telecommunications providers among the participants of this survey. Vodafone (16%) just took the third spot back from 3 (15%). 26% ...

Fairfax Media FY08 Report Highlights - Online Growth is Strong, Print is Diminishing

David Kirk CEO of Fairfax Media presented the FY08 report to the shareholders on Aug 21, 2008. Some of the highlights of this report are : Revenue up 2.9 % Diversified Portfolio - Online, Radio Network, Southern Star, NZ Publishing, Australia and Regional Community Publication Canberra Times' advertising revenue growing strongly Sydney’s Community publications were affected by lower real estate activity In all Regional & Community publications revenue is up by 5.5% Melbourne & Sydney markets are showing a  reduction in advertising (newspapers & magazines). Good growth in magazine revenue Revenue is down 1.0% in Printing across Australia (17 sites) Printing in Wagg, Nowra and Warrnambool is closed; Burnie closure is announced this month. Strong revenue & profit growth in specialist publications. Business Review Weekly is profitable again AFR.com seems to be doing well even though it’s a walled garden. Online revenues up by 33% Leading player in auctions, motor...

FY08 Report - Telstra & Sensis Performing Well, Expansion into China, Starts Competing with iTunes

Telstra's CEO Mr. Sol Trujillo delivered $3.7 billion profit after tax and minority interests for the year ended 30 June 2008. Some of the key highlights of this report are Mobile services revenue grew 12.3% to $5.5 billion Retail broadband revenue grew 49% to $1.8 billion and ARPU increased 2.9%. Retail broadband customer numbers grew strongly to 3.3 million for the year resulting in a market share gain of 2 percentage points to 49% PSTN revenue was $6.7 billion, a 3.2% decline for the year compared with 4.4% in fiscal 2007. The number of retail PSTN lines has grown for 14 consecutive months. Retail sales revenue grew 5.9% for the year. Growth of 3.6% in Telstra Enterprise & Government 3G penetration more than doubled since June 2007 to 47% of our mobile base or 4.4 million subscribers, a feat unmatched by our global peer group. Optus & 3 were caught off guard, but the fight is on. Telstra continues to gain around 20,000 wireless broadband subscribers per month with 5...

Report - Mobile Consumption of Internet Services is Abysmal

The ARC Centre of Excellence for Creative Innovation (CCI) presents findings, from the first survey undertaken by the Australian component of the World Internet Project, titled The Internet in Australia. This is definitely quite an intriguing work that reflects upon the activities of a general population affected by the Internet. Before I jump into my summary/conclusions, some of the highlights of this report for me are : Nearly 80% of home has broadband. Only 25.3 % of people use wireless devices to access the internet. Only less than an hour/week on a mobile device to access the internet. Email is the most popular means of communicating online. 82.8% of users never made an internet phone call. 20% of people use messaging daily. 59.2% of internet users pay bills online. Only 70.9% of rural households have broadband access compared to 83.0% of households in capital cities. Internet users spend less time watching television, listening to radio and reading newspapers than nonusers. Cop...

Sensis and the Australian Search and Directories Market

Background: I have undertaken this report to explore, learn and analyse the local online search and directories market to understand the developments that are taking place in this area. There are more than 18 players, from small and medium enterprises (SMEs) to large corporations trying to get some share of this market. The main focus of this report is on Sensis and its competitors and how it can reinvent itself in a rapidly changing local market. Note: This report can be downloaded as a PDF from here . Introduction: Australia’s online search and directories market is rapidly growing and to this date, there are 18 players in this market segment , worth $235 million as reported last year (2007). It is expected to reach $532 million by 2010. Sensis, (owned by Telstra) is a dominant player in the directories market and Google in search. The online search market only represents a portion of the much larger local online advertising market. The local online advertising marke...