Today we showcase an exciting and successful venture co-founded in 2007 by Andrew Ballard from Drysdale on the Bellarine Peninsula in Victoria, My Perfect - Don't Search, Choose or in other words it turns the idea of a search engine completely around. In a recent email-based interview with Andrew, he gave insights into his venture and how he is progressing with it. This is what he has to say: • Please tell us about your venture/company? We've developed a revolutionary new type of search engine - so different, in fact, that we've coined the phrase 'choice engine' to describe it. To go back one step - there's a fundamental problem with the way traditional search engines work. So fundamental, in fact, that everyone seems oblivious to the problem. Traditional search engines begin with a single query and return thousands or millions of results. These results are determined by a complex algorithm that takes into account relevance, straight keyword matching, user hi...
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