Following Australian Startups and Tech Trends

This is the second guest post by Rajesh Jain , an entrepreneur based in Mumbai, India, and Founder and Managing Director of Netcore Solutions Pvt Ltd . He has put together his thoughts on News and Content in a Digital World. Let's explore what he has to say: On Friday (August 1), I was part of a panel at an event organized by Afaqs - “ The Future of News. ” My panel’s topic was “Who will subsidise Digital Content?” Here is a gist of what was spoken: It’s not about subsidising but about monetisation: Thinking subsidies necessarily implies that the primary source of revenue is somewhere else. How can we look at the digital world independently and see how content can be monetised? On the Internet, the only revenue stream is advertising. My belief is that the mobile is where the big action and opportunities lie. On mobile, one can create multiple monetisation streams - from not just advertisers, but also subscribers, merchants and enterprises. For this, creating a direct-to-consumer ...

This is a guest post by Rajesh Jain, an entrepreneur based in Mumbai, India, and Founder and Managing Director of Netcore Solutions Pvt Ltd . He has put together his thoughts on the emerging opportunities in the Mobile domain especially focusing on India. Let's explore what he has to say about this emerging platform and the opportunity: The Shift from Internet 1 (Portals) to Internet 2 (Search) The early days of the Internet were all eyeballs and monetisation via banner (graphical) advertising. The business was about creating portals and destination sites like Yahoo and AOL were doing. There was also some eCommerce going via the likes of eBay and Amazon. These were significant opportunities but they paled into what was created by Google with the simplicity of paid search. Of course, Google did not create the base model - that was done by Overture (GoTo.com) which was later acquired by Yahoo. But Google refined it to perfection. Search captures intent - to find or buy. Google first...