Following Australian Startups and Tech Trends

We published an extensive report on Australia's local search market in April 2008. At that time we found there are 18 local players in this space. Now within 3 months, this list has grown from 18 to 25. All these players are competing in this market worth $235 million as reported last year (2007). It is expected to reach $532 million by 2010. We have now further updated this list and the following are the players competing in this space: AussieWeb Local Search Brownbook ClickFind dLook Docoloco FreeConnect HotFrog Google Maps Local Search Solutions Local.com.au Nook NineMSN - My Local OurPatch Phone Book Rave About It RAYV Start Local Street Directory True Local VirtualMap Yellow (Sensis, formerly YellowPages) Vouchorgrouch Womow WhitePages (Sensis) Yahoo!7 ReachLocal As f ar as the top p l ayers are concerned, this h asn't ch a nged much since we reported l ast time. So, the top 5 players in this market according to their market share/business listing s are . 1. Yellow, My