Following Australian Startups and Tech Trends

I recently did an email-based interview with Emily Freeman, founder of Mobilist , one of the emerging mobile consultants on the Status of Mobile Advertising in Australia. Let's explore what she has to say about this emerging platform and the opportunity: • Please tell us about yourself, your background and interests? My background is a mix of marketing and online. After my Marketing degree, I worked in marketing & product management for companies like Ernst & Young, Fairfax & Microsoft in the UK . I've always been interested in technology - even in 1997 at Fairfax I managed CD-ROM products! In the dot com boom, I worked as a community manager for a startup and luckily ended up in a stable role at Sensis when the crash came. At Sensis, I managed websites like Whereis Online and in 2004 I was offered the opportunity to develop Sensis' first WAP products. Back then there was no mobile industry, so it's exciting to have been part of something from the v

In the ongoing coverage of exploring new startups coming out of Australia, today we explore a promising startup in the online collaborative tool segment - Cinergix  It was co-founded by Charanjit Singh from Melbourne Australia. In a recent email-based interview with Charanjit, he explained how he is progressing with his venture. • Please tell us about yourself, your background and your interests? See Profiles below - basically, we are all staunch believers of Internet innovation and spend most of our free time exploring new technologies, products and thought leadership blogs like TechCrunch, Read/Write Web, Mashable, IT|Redux, Guy Kawasaki, John Battelle, etc. • What is the name of your venture/company? Company: Cinergix Pty Ltd Product: Creately • Please tell us about your venture/company? Cinergix is the Australian start-up developing the Creately platform and its patent-pending KObject technology, which is changing the way we solve design and modelling problems. Creately is a rich

Today we explore an exciting venture in the Real Estate Industry - PTY Auctions Pty Ltd . It was founded in 2006 by Gavin Stuart from Sydney, Australia. In a recent email-based interview with Gavin, he gave insights into his venture and how he is progressing with it. This is what he has to say: • Please tell us about yourself, your background and interests? I was responsible for the development and implementation of property applications for PTY Auctions. The development and implementation took approximately 2 years with the majority of that time spent working with the regulators to ensure the service complied with each of the State's regulations. Since 2002, I have been involved in successfully conducting live online auctions worldwide selling ‘speciality coffee’. I also oversaw the development and implementation of a global document storage solution for the International Task Force for Commodities Risk Management – members of this task force include: ABN AMRO, Rabobank, Mitsui,

Today we explore an exciting venture in web-based content management software - Millstream . It was founded in 2006 by Adrian Lynch from Perth, Australia. In a recent email-based interview with Adrian, he gave insights into his venture and how he is progressing with it. This is what he has to say: • Please tell us about yourself, your background and interests? I studied Graphic Design, graduating in 1990, and have run my own businesses since then. I have always been extremely interested in the technical side of 'design' especially developing automated systems to remove the incredible amount of wasted effort that goes into publishing. I still do a bit of design work, but I now spend most time coding or on system design. • What is the name of your venture/company? Millstream Web Software, our product is Spring CMS. • Please tell us about your venture/company? Since 2006 we have focused on turning Millstream from a 'web design company' into a product-based 'SaaS provid

Today we explore an exciting venture in the Real Estate Industry - StreetAdvisor.com.au . It was co-founded in 2007 by Adam Spencer from Melbourne, Australia. In a recent email-based interview with Adam, he gave insights into his venture and how he is progressing with it. This is what he has to say: • Please tell us about yourself, your background and interests? My name is Adam Spencer, Co-Founder and Co-CEO of StreetAdvisor.com.au • Please tell us about your venture/company? StreetAdvisor.com.au is a website devoted to helping people find the best place to live, it’s as simple as that. We have reviews of streets, cities and neighbourhoods from all around the world written by locals in the area. We also have photos, videos, guidebooks, forums and much more. • Who are the people behind this and how it started? Jason Spencer (Co-Founder and co-CEO) and I came up with the idea for a website about helping people find the best place to live. It was an idea born out of frustration with o

In the ongoing coverage of exploring new startups coming out of Australia, Today we explore an emerging entrepreneur Isaac Forman who has set up two ventures, Linky and GymPrices . Linky is an exciting venture and it got some encouragement from Fred Wilson (see the comments section). In a recent email-based interview with Isaac, he gave insights into his venture and how he is progressing with it. This is what he has to say: • Please tell us about yourself, your background and interests? I have worked in web development for more than 10 years, and run my own company, Triplezero ( since 1998. Online ideas are a habit I can't break. I enjoy reading about them (and thinking 'I should've thought of that!'), seeing new ground being broken, or trying my own hand at online services. • What is the name of your venture/company? I have quite a few in progress, but two recent efforts are Linky and GymPrices . • Please tell us about your venture/company? Linky is ess

After Silicon Valley in US, if there is another place where innovation & entrepreneurship is flourishing, then it is Israel. The culture of start-ups & innovation is widespread across Israel considering the challenging & sometimes hostile environment they face there. Today we explore more about LocatioNet & its flagship service amazeGPs . In a recent email-based chat with co-founder, Ofer Tziperman of LocatioNet , he gave insights into the emerging opportunity in Location Based Services(LBS). • Please tell us about yourself, your background and interests? My name is Ofer Tziperman. I am the President and co-founder of LocatioNet . I have over 15 years of experience in the marketing of hi-tech products and with startup companies. • What is the name of your venture/company? LocatioNet Systems Ltd. This is the company name. Our flagship product today is the amAze service. • Please tell us about your venture/company? LocatioNet was established in 2000 and acquired Totem

In the ongoing coverage of exploring new startups coming out of Australia, Today we explore a new initiative by a young entrepreneur, Amir Nissen from Melbourne Australia, Student Entrepreneurs - Agents of Change In a recent email-based chat with Amir, he explained what motivated him to start this initiative. • Please tell us about yourself, your background and interests? Amir Nissen. I'm currently a fifth-year commerce/arts undergraduate at Melbourne uni. Interested in social entrepreneurship mainly, but also raising awareness of entrepreneurship, particularly amongst the student population. • Please tell us about your venture? We run a few initiatives aimed at promoting entrepreneurship on campus. These range from spotlighting some entrepreneurial students on our site to bringing successful entrepreneurs in to talk about their experiences. Our most recent event was 'Entrepreneurs Week' - comprising a series of seminars on various aspects of entrepreneurship, and an inn

Today we showcase the story of another emerging venture, from Melbourne, Australia, Shadow Gap - Architecture Visualisation, founded by Daniel Nitsche. In a recent email-based interview with Daniel, he gave insights into how he is managing and juggling. This is what he has to say in his interview with us: • How long it took before it was up and running It took about a month to create the images needed for the website as well as the website itself. • Stage of Venture The website went live online in March 2009. At the moment I am still in the very early stages of the venture. • Which Market Segment Property development, construction and marketing. • Customers Property developers, architects and builders make up the bulk of my target market. • Targeted Age Group All ages • Users Using Service The website currently has an average of about fifty unique visitors each day. • Main competitors A large number of architectural visualisation studios across Australia. • Technology Stack used W