Skip to main content

Global Surfari

australia, startups, carnival consulting, technologyThe 7th participant is Global Surfari

Global Surfari is a surf forecasting website that provides 7-day surf forecast listings for global locations. It was created by Gary Brewer in London after spending a year in Australia surfing. He finally moved to Australia in 2006 and rebuilt the site to give it more of a web 2.0 feel and also provided support for Facebook, iGoogle, iPhone/iTouch mobile applications and works for MySpace integration is underway.

Let us explore a bit further how Gary and Global Surfari is going:

Q. How long it took before it was up and running?
A. The site uses surf forecasting data from National Oceanic and Atmospheric Administration (NOAA) an American government agency that provides sea data. It took a while to get the data they provided into a format that I could use for Global Surfari to produce the forecasts. However, the initial release of Global Surfari probably took about 2 weeks of solid work. The newest versions and the Facebook integration took around 28 days (mostly at the weekends and in the evenings).

Stage of your start-up is:
It is released and is up and running.

The main objective behind this is to provide surf forecasts in an easy-to-use fashion for people all around the world to enjoy.

Uniqueness about your venture: One of the only surf forecasting websites that allows you to pick your surf spot for the report. Normally you select the surf location from a list. It is the only surf forecast application on Facebook, iPhone and Myspace (beta).
It was one of the first websites to use the Google Maps mashup – it was used in a demo at Google Sydney Developer Day last year.

Market Segment: The Surf Industry and other water-based sports that require wave information

Customers: Surfers

Targeted Age Group:
10-60

No users using this service:
Very difficult to say, there are almost 12,000 Facebook installs. 2700 installs of the iGoogle plugin. 2800 website registrations. You can view surf reports without creating an account.

Type of marketing used: I really like Facebook’s Advertising, I can target people interested in 'surfing'. I have spent minimal money on marketing it on Facebook ($100 max) but use the viral nature of the network to get it going. I have bought lots of stickers, business cards and surf wax. I have sent advertising promotion kits to surf brands across the globe.

Measuring Success: My goal is to get as many surfers as possible to use Global Surfari so my success is increasing users of the system. The recent redesign improved SEO (see case study
https://builtwith.com/GlobalSurfariCaseStudy.pdf) which has increased coverage.

Revenue Generation/Model: My revenue model for Global Surfari is advertising. I have contacted many surf companies via mail using the stickers and an advertising promotion kit but had little to no feedback so I am using Google Adsense.

Main Competitors: The biggest competitors in Australia are CoastalWatch.com.au and RealSurf.com. The worldwide competitor is MagicSeaweed.com. My main advantage over these companies is my integration into other platforms such as the iPhone, Facebook, iGoogle etc.
australia, startups, carnival consulting, technology, apple, iphone
Easy-to-use technology: Google Analytics and Reinvigorate.net are the most important and easy-to-use tools for Global Surfari. The initial success of Global Surfari was thanks to Google's Maps API - which was very simple to use and integrate.

Operating System and Environment: SQL Server 2005 and ASP.NET 2.0 - Planning an upgrade to ASP.NET 3.5.
The system is located on a server in the United Kingdom purely for cost savings.

Networking/Catch-Up: I have very few contacts in the surf industry. I have made contact with someone in the UK who runs a surf accommodation site glissers.com - we integrated glissers.com into globalsurfari.com and vice versa.

How much money: To take GlobalSurfari.com to the next level and really develop the
brand it would need some investment, there is a limit to the amount of
things I can do with the brand without backing.

Australian Venture Barriers: I sometimes feel that not being in Silicon Valley is a disadvantage to anyone wanting to do a Web 2.0-style venture. This is where the investors appear to be based on what I read on TC, RWW etc.

Future Trends and Market Segment: Surfing is a billion-dollar industry and is gaining in popularity so there's plenty of opportunity for Global Surfari now it has a foot in the door.

Other Info: The surf artwork was created by a friend of mine in Argentina - anhdres.com

Thanks, Gary for sharing your thoughts. We look forward to hearing from you on the progress of Global Surfari. All the best.



Comments

Popular posts from this blog

99designs - Connecting Designers from Around the World

Today we showcase an exciting and successful venture co-founded by, Mark Harbottle in 2008 from Melbourne, Australia, 99designs - it connects thousands of designers from around the world with clients who need design tasks completed fast, and without the usual high cost and limited choices you get from most traditional design firms. In a recent email-based interview with Mark, he gave insights into his venture and how he is progressing with it. This is what he has to say: • Please tell us about yourself, your background and interests? I’m 34 years old. I have a degree in computer systems engineering. I started my wo rking life as a programmer, but I eventually found I was much better at online marketing, which back in 1995 was an area not many people had explored. I’ve worked with pure internet businesses for 13 years now. The first 4 years after I graduated I worked with one of Australia’s first internet companies, and the last 9 have been spent working on my own businesses. I started

Matt Ireland, Aussie Entrepreneur - Owner of 3 Successful Ventures

Today we showcase the story of an entrepreneur with 3 successful ventures under his belt, Matthew Ireland, founder of eTradesman.com.au , MineOnline.com.au & LawyerLink.com.au from Sydney, Australia. In a candid interview with us, he explained how as an entrepreneur he is managing and juggling. This is what he has to say in his interview with us : • Please tell us about yourself, your background and interests? I’m Matt Ireland, founder and manager of eTradesman.com.au , MineOnline.com.au & LawyerLink.com.au . Based between Sydney & Newcastle I have a huge passion and interest in the possibilities and developments of the Internet and am always keen to read up on entrepreneurs and people who have been there and done it. Huge sports fan outside of ‘work’ and enjoy a beer with friends and family. • What is the name of your venture/company? Our current portfolio of online businesses includes  eTradesman.com.au , Mi neOnlin e.com.au & LawyerLink.com.au – stay focused on

Plutext

The 9th participant is Plutext . Plutext enables collaborative editing around docx documents, where docx is the default file format in Word 2007. In simple terms, it's a word processor like Openoffice Writer and Google Docs. Based out of Melbourne, it was created by Jason Harrop in 2007 and this is the second venture he has started, previously he was involved with SpeedLegal (now Exari). Let us explore a bit further about Plutext from Jason, on various facets of his startup: Q. How long it took before it was up and running? A. A couple of months to build a proof of concept, whilst also doing other things, before giving it 100% focus in September 2007. Q. What stage of your start-up is, stealth mode, beta mode or fully functional? A. Beta mode. Q. What is the main objective/mission behind your venture? A. Enable people to work on a Word document at the same time. Provide an environment for doing this irrespective of whether you have Word 2007. Q. What is unique about your ventu