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Why Startups Carnival ?

Background : Australian Startups Carnival - 2008 is an initiative by VS Consulting Group . This online (web-based) carnival is all about learning about new ventures started/surfaced in IT, Telecoms, Green Tech, Media, and Web 2.0/Social Networking in the last couple of years. Vishal covered the state of web 2.0  startups in 2006 for ReadWriteWeb . But since then a lot of water has gone under. We are now expanding our coverage, as some great ideas are being put together and executed. We intend to discover the people behind these startups, their motivations, how the future looks from their perspective, what technologies are being used, what market segments they are targeting, their mistakes, their advice and more. Why: One of the main reasons we are doing this  is to make this black art of starting up more open and easy. When we look on the web there is so much high-level information about business models and how companies are doing, blah blah, but not much on how we should go about it