Following Australian Startups and Tech Trends

This is a guest post by Rajesh Jain, an entrepreneur based in Mumbai, India, and Founder and Managing Director of Netcore Solutions Pvt Ltd . He has put together his thoughts on the emerging opportunities in the Mobile domain especially focusing on India. Let's explore what he has to say about this emerging platform and the opportunity: The Shift from Internet 1 (Portals) to Internet 2 (Search) The early days of the Internet were all eyeballs and monetisation via banner (graphical) advertising. The business was about creating portals and destination sites like Yahoo and AOL were doing. There was also some eCommerce going via the likes of eBay and Amazon. These were significant opportunities but they paled into what was created by Google with the simplicity of paid search. Of course, Google did not create the base model - that was done by Overture (GoTo.com) which was later acquired by Yahoo. But Google refined it to perfection. Search captures intent - to find or buy. Google first