Following Australian Startups and Tech Trends

Background: I have undertaken this report to explore, learn and analyse the local online search and directories market to understand the developments that are taking place in this area. There are more than 18 players, from small and medium enterprises (SMEs) to large corporations trying to get some share of this market. The main focus of this report is on Sensis and its competitors and how it can reinvent itself in a rapidly changing local market. Note: This report can be downloaded as a PDF from here . Introduction: Australia’s online search and directories market is rapidly growing and to this date, there are 18 players in this market segment , worth $235 million as reported last year (2007). It is expected to reach $532 million by 2010. Sensis, (owned by Telstra) is a dominant player in the directories market and Google in search. The online search market only represents a portion of the much larger local online advertising market. The local online advertising marke