Following Australian Startups and Tech Trends

Today we showcase an exciting and successful venture founded by, Mark White from, Brisbane, Australia, Locatrix . It provides mobile social networking solutions for deployment by network operators and location-based services to corporate customers and application solution providers. It uses location to create and shape mobile content experiences that engage subscribers and generate ARPU. This is the engine beneath Telstra’s (Sensis) Whereis Everyone . We recently learnt about Locatrix while compiling the list of Emerging Mobile Startups in Australia . In a recent email-based interview with Mark, he gave insights into his venture and how he is progressing with it. This is what he has to say: • Please tell us about yourself, your background and interests? I’m a native Queenslander, completing a degree in Computer Science at the University of Queensland before embarking on a career that gravitated towards technical marketing roles here and in Singapore for US multinational companies:

Today we showcase an exciting and successful venture founded by, Alex in 2006 from Melbourne, Australia, Mostyle ! - comes from “Mobile” + “Lifestyle” - a telco-independent mobile ecosystem that not only provides the tools to build a mobile site but offers the distribution, community and multiple enablers for the monetising of mobile content through advertising or micropayments. In a recent email-based interview with Alex, he gave insights into his venture and how he is progressing with it. This is what he has to say: • Please tell us about yourself, your background and interests? I have a Computer Science degree from RMIT University and am nearly done with a Master of Entrepreneurship and Innovation from Swinburne University. Over the past 10 years, I’ve been working in different areas of mobile gaming and entertainment, dealing with content, portals, industry building and development. My range of professional experiences has mainly been with Nokia (Mobile Entertainment Platform)

Today we showcase an exciting and successful venture co-founded by, Mark Harbottle in 2008 from Melbourne, Australia, 99designs - it connects thousands of designers from around the world with clients who need design tasks completed fast, and without the usual high cost and limited choices you get from most traditional design firms. In a recent email-based interview with Mark, he gave insights into his venture and how he is progressing with it. This is what he has to say: • Please tell us about yourself, your background and interests? I’m 34 years old. I have a degree in computer systems engineering. I started my wo rking life as a programmer, but I eventually found I was much better at online marketing, which back in 1995 was an area not many people had explored. I’ve worked with pure internet businesses for 13 years now. The first 4 years after I graduated I worked with one of Australia’s first internet companies, and the last 9 have been spent working on my own businesses. I started

Today we showcase an exciting and successful venture co-founded in 2000 by Ex-MD, Mal Jago, who now has a digital consultancy business Earworm Consulting, from Sydney, Australia, Coastal Watch - provides accurate surf reports for beaches around Australia and live streaming vision. In a recent email based interview with Mal, he gave insights into this venture. This is what he has to say: • Please tell us about yourself, your background and interests? Spent 15 years as a Foreign exchange Dealer before a sea change in 2000 into Coastalwatch • Please tell us about your venture/company? Surfcams at beaches to provide surf reports and conditions to surfers/boating/ Surf Life Savings • Who are the people behind this and how it started? Chris Lane- Surfer and IT guru wanting to avoid getting up at UNi and wasting his time getting to the beach and find no waves. • How long it took before it was up and running? 1-2 years established 1998. • What services it provides for consumers or customers?

Today we showcase the story of another successful startup and entrepreneur, Stewart Whicker, Founder & CEO, of  NavSports Ltd NavSports is an Australian-based company focused on providing next-generation tools to grassroots sports clubs to promote to and communicate with existing and potential participants. Let us explore what Stewart has to say about his venture NavSports and his thoughts on Sports as an industry and Innovation coming out of Australia. This is what he has to say: • Please tell us about yourself, your background and interests? My name is Stewart Whicker and my background is in Sports Facility Management and Elite Sports Coaching. My interests include sports promotion and playing tennis when I get the chance. • Who are the people behind this and how it started? Dean Viglione is Navsports Chairman and a former Australian Junior Judo Champion. Marcelo Moraes is our Chief Information Officer lead software developer. Navsports also has a small team of graphic design

The 27th participant is OurWishingWell.com Founded by Joseph Renzi, OurWishingWell.com is an online gift registry that allows hosts of any occasion to list items that they need/want and invite guests to view the registry and request contributions toward these gifts. Hosts can list any item – from homewares, honeymoons, a holiday or a house deposit. Guests can view the registry and contribute any amount towards any gift on the list. It allows multiple guests to contribute different amounts to larger/significant gifts that would otherwise not be possible. This is Joesph's 2nd venture entry in this carnival, first one was SwapAce.com . He tells us a bit more about this intriguing venture: • How it started? It started with his team in 2007. The successful site has now expanded into other sites such as; BabyWishingWell.com, BirthdayWishingWell.com and BestFundraiserWebsite.com. • How long it took before it was up and running? The site took less than 6 months to develop before it was

The 26th participant is SwapAce.com Founded by Joseph Renzi, SwapAce.com is an online marketplace that allows people from all over the world to swap, sell, meet, and buy almost anything in a secure environment. It allows you to barter for goods and services; negotiate until you get the deal you want; and make offers to multiple ads without the risk of having to buy everything. It creates and connects communities – both geographically and by interest. This enables you to meet like-minded people and trade within a special interest group. SwapAce.com also has personalised features which allow users to create a list of items they want and when someone posts something on SwapAce.com that is on your list, will suggest potential matches – increasing your chance of success. Let us learn more about SwapAce.com from Joseph, this is what he has to say: • How it started? A gap was identified in the eBay net-based buy and sell model, so I set out to offer net users a unique village marketplace

The 25th participant is The Fame Experiment Founded By Mark Schumann in 2008, The Fame Experiment , was developed to investigate the answer to one simple question, Can the internet be used to generate enough exposure for one person to experience public recognition? It works on the idea that one person if seen over and over again in a multitude of places, could experience public recognition, or become famous . The aim is for this person's image to be everywhere, and for that image to become embedded in Internet users' thoughts so that to see this person in public will trigger an I know you moment. Mark describes , that there are two phases: Phase 1: is about getting the word out about the Fame Experiment. If users have a website, a blog, post on forums, or even email others, it is easy for them to participate. By selecting the Earn Fame Points link after logging in, they will be given a choice of special code that can be placed on their website, blog, forum or email signatu

The 24th participant is Adimade Co-founded by Jake Lawton and Nat Graf in 2008, Adimade - is a video-sharing website focused on User Generated Advertising or UGA. Put simply, Adimade is YouTube for brands. Adimade brings together the talent of the YouTube community with businesses seeking a new way to interact with young consumers. Nat describes: Adimade runs ad creation projects on behalf of our project partners. Users create videos; submit those videos to Adimade, then users share and vote for the best clips. The project partner selects the best clip from the finalist’s videos, and is free to use that video for any advertising and promotional purposes. Adimade gives the amateur video creator the chance to get paid for the entertaining and clever videos they create. By submitting an entry to one of Adimade’s ad creation projects, video creators have the opportunity of getting paid for their work, funding their next film project and getting their work seen by the people who count