The 21st participant is WhatYah
WhatYah, founded by Ashley Smith in January 2007, a place to catalog, share and review your movies, T.V shows & games with friends. He created after he realised that sharing movies, games & t.v shows between friends should be easier. The idea is that you should be able to search a database and be able to know exactly what your friends own. With WhatYah you can then organise to trade or share titles and even get together to make a social event.
Ashley tells us bit more about his startup, WhatYah:
How long it took before it was up and running?
From planning to public beta testing it took approximately 14 months
What stage of your start-up is, stealth mode, beta mode or fully functional?
In stealth mode at current, planning on starting marketing within the month.
What is the main objective/mission behind your venture?
To assist friends with sharing their content legally, as well as being able to catalog all of their media they can write reviews on it to help friends see what they might like.
What services it provides it for consumer or customers.
What is unique about your venture?
What market segment verticals you are targeting for?
Social Networking, Personal Movie Reviews, Legal Movie, Game T.V Show sharing.
What type of customers you are targeting?
TV/Movies/Games Enthusiasts who are interesting in social networks and sharing
What age group of people will be benefited most?
The age we are targeting can varyas anyone from age 14+ purchases media and likes to share it.
How many users are using your services?
As we are in stealth mode, we only have 15 users which are currently testing the service.
What sort of marketing you are using to spread the word? Site has yet to be released, no marketing has yet been used.
How are you measuring the success of your venture? Are their any special mechanisms/tools are in place to monitor the progress?
We use Google Analytics to monitor traffic & analyse users behavior.
What is the monetizing/revenue model? Is their any new model, which is being tried?
At current, we are only using Adsense but plan to start using Amazon and offer a premium service to the community.
Which are the main competitors or major players in this market segment? What are the main technologies used behind this start-up?
The biggest competitor would be Flixster. They have a strong network, but as WhatYah is offering completely different services I'm confident both can co-exist successfully.
What has been the most easy to use, out of box and helpful technology?
The prototype framework, it comes with great documentation and has made cross-browser scripting a reality.
Are you using lot of open source tool sets for this?
What is your operating environment (operating system) and what type of database you are using.
We are currently hosting whatyah with a dedicated LAMP server.
How often do you catch up with others trying similar things and where do you catch up. Do you have dedicated communities in your city?
Perth is quite isolated for these types of events but I do attend Australian Web Industry Association events when they are organised.
How much money is needed upfront to start a venture? Depending on how much you outsource it can cost thousand or tens or thousands. WhatYah was developed in house so at current we only pay for our dedicated server which is roughly $70 a month.
What are the main barriers in general for people start their venture in Australia? Networking, I do find that not being able too attend conferences & seminars is quite a drawback.
What are your thoughts on the future trends of your service and market segment you are in?
I have great expectation for WhatYah as there is no quality one stop shop for organising all your media titles.
Do you have any advice for people who want to start their venture? Don't quit your day job, until your confident you can support your project entirely. You can't fail if you never give up.
Thanks Ashley for sharing your thoughts. We look forward to hear from you in future on the progress of WhatYah. All the best for WhatYah and the competition in this carnival.
The 21st participant is WhatYah